Minimalist Squarespace Website Redesign for Med Spa in Boston, MA
Project Overview
When Jo from Clemens Face & Body approached us for a website redesign, her DIY site was holding back her growing facial aesthetics practice. In just 2 weeks, we transformed her static, confusing website into a conversion powerhouse that generated an 800% increase in form submissions and a 381% boost in monthly visits within the first month of launch.
Project Details
Strategic 2-Week Website Redesign - Complete Squarespace transformation with conversion-focused architecture
Conversion-Driven Copywriting - Crafted messaging that speaks directly to Boston's discerning aesthetic clientele
Service Restructuring & Strategy - Streamlined offerings into 3 distinct categories aligned with her ideal clients
Geometric Visual System - Custom design reflecting the balance between science and art in facial aesthetics
Integrated Booking Experience - On-page booking system eliminating friction and off-site redirects
Google Ads Landing Pages - 3 custom landing pages optimized for paid traffic conversion
Mobile-First Design - Seamless experience across all devices for busy professionals
Strategic Website Goals & Results
Transforming Confusion into Clarity
Jo's original site suffered from what she called "bloat" and lacked clear direction. We solved this by:
Restructuring her service offerings into 3 intuitive categories: Facial Balancing, Wrinkle Relaxers, and Skin Rejuvenation
Removing non-ideal services (like acne scarring) to focus exclusively on her expertise and preferred clientele
Creating a logical user journey that guides both educated clients and newcomers toward booking
The geometric design system we developed reflects the core of Jo's practice—the precise balance between medical science and artistic precision.
Converting Browsers into Booked Clients
Every design decision was made with conversion in mind:
Integrated on-page booking eliminated the friction of redirecting to external software
Clear value propositions highlighting that every new patient receives a personalized consultation
Strategic placement of social proof building trust at key decision points
Streamlined navigation ensuring visitors always know their next step
Measurable Results That Matter
Within just one month of launch, Jo's new website delivered impressive results:
381% month-over-month increase in website visits
800% increase in form submissions (direct conversions)
106% increase in button clicks with 69% being "Book Now" actions
45% of visits now come from organic search results
Client Experience
"They are one of the best quality website design studios I've come across. Super easy to work with. […] I think it will instill confidence in the patient that they are making the right decision with booking with me."
Ready for a Website That Actually Converts Visitors into Clients?
Your expertise deserves a digital presence that works as strategically as you do. Let's create a website that doesn't just look professional, but actively drives the results your business needs to thrive.
