Atlanta Wellness Website Design for Harmonna
A Website Designed to Speak Clearly to Three Different Audiences
When Harmonna's business evolved beyond its original DIY website, the next step was rethinking how organizations, individual clients, and speaking opportunities could each have a clear path through the website while still feeling connected to one cohesive brand.
Overview
Lauren Dike, founder of Harmonna, helps organizations and individuals better understand the connection between chronic stress, leadership, and performance through nervous system regulation, leadership development, coaching, and speaking.
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Like many growing businesses, Harmonna had reached a point where the website no longer matched the business behind it. Services had expanded, new opportunities had emerged, and the website was trying to serve multiple audiences from the same pages.
Our goal was to create a website that organized the business more intentionally, simplified the customer journey, and reflected the level of expertise behind Harmonna's work.
The redesign focused on bringing clarity to that experience.
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Rather than beginning with the visual design, we started by looking at the business itself.
The first step was identifying the primary audiences visiting the website and understanding what each one needed to see first. From there, we reorganized the website around those customer journeys, creating dedicated experiences for organizations, individuals, and speaking engagements.
Alongside the new structure, we refined the messaging, updated the visual identity, improved navigation, and implemented systems that support future growth, including Flodesk integration, digital product delivery, and streamlined inquiry forms.
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✓ Website Strategy
✓ Squarespace Website Redesign
✓ Brand Styling
✓ Service Positioning
✓ Customer Journey Mapping
✓ User Experience Design
✓ Speaking Page Strategy
✓ Flodesk Integration
✓ Digital Product Integration
✓ Service Checkout
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Organized one business around three distinct customer journeys
Created dedicated pages for organizations, individuals, and speaking engagements
Simplified complex subject matter into approachable website messaging
Built inquiry experiences tailored to each service
Designed a flexible Squarespace website that can continue growing alongside the business
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Within two weeks of launch, Lauren had already started receiving sign ups for both waitlists featured on her new Individuals page, giving early confirmation that visitors were finding the right services more easily.
The redesigned website gave Harmonna a stronger foundation for continued growth while creating a clearer experience for every audience it serves.
Client Experience
"IT was phenomenal, Shannon was so responsive and helpful but also always was one step ahead of me. As someone who can be Type A and follow up a lot, I didn't have to follow up once. I felt like I could relax into it and she just 'got it'."
"Luminary Studio is the best and if you want to redesign your website knowing that the designer has SEO knowledge, branding knowledge and IT expertise, you should choose them!"
You deserve a website that will grow with your business
If your website no longer reflects the business you've built, I'd love to help you create one that's organized around your customers, your goals, and where you're headed next.
Want to See the Thinking Behind This Project?
Read the full case study to see how we reorganized Harmonna's website around three distinct audiences, simplified complex messaging, and created a customer journey that reflects how the business operates today.
