Valley Trail Series
FITNESS & WELLNESS
Valley Trail Series is an all-season, bare-bones event series fostering a deep sense of community and love of the outdoors through trail races in Northern NJ. They believe trail running should be simple, where all you need is yourself, sneakers and the natural beauty around you.
While Valley Trail Series’ events are highly physical in nature, they also have a deep mental component of building confidence, overcoming self-limitations and bringing your true self, weird quirks and all.
Scope of Work:
Brand Strategy
Brand Identity
Copywriting
Full Website Build (Custom)
Vibe:
Minimalist
Earthy
Clean
ALTERNATE LOGO
BRANDMARK
BRAND GOAL
Bare-bones trail race experiences that connect you with community and nature so you can conquer the extra mile–both on and off the trails.
MOODBOARD + COLOR PALETTE
Full Build Website + Copywriting
BUILD TRUST.
We focused on highlighting the brand’s values of community, authenticity, and imperfection through the copywriting to build trust. By creating a website that reflects these values, our goal is to attract runners who share VTS’ passion for the outdoors and commitment to pushing ourselves beyond our limits.
DRIVE EVENT REGISTRATIONS.
It was important to design the site in a way that is easy to scan and navigate, allowing visitors to quickly find the dates and details they need to sign up for races. We then strategically placed calls to action throughout the site, making it easy for visitors to easily register for their chosen race once they had the information they needed, without getting lost or frustrated.
“You will feel at ease with [Luminary Studio'] throughout the process. They hit the deadlines as they said they would. They keep you informed every step of the way.”
— Lenny Cottrell