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Shannon Casey 7/13/26 Shannon Casey 7/13/26

How Strategic Website Architecture Helped One Business Serve Two Distinct Audiences

A behind the scenes look at how thoughtful website strategy transformed a growing business with multiple audiences into a clearer, more confident online experience.

Jeff Ludwin

ReSource Partners / Consulting

Shannon is the definition of a true professional. Every aspect of the process was thoughtfully planned and executed with precision and care. From communication to follow-through, she brought clarity, organization, and a sense of ease to what could have been a complex experience. Honestly, I couldn’t recommend her more highly, she sets the standard.

Lenny Cottrell

CrossFit Escalate / Fitness

I couldn't be happier with the results. I feel the site says and catches the different personalities that we have [at the gym]. Shannon […] walked me through every step, using wording that I could relate to. I was so pleased with the work, I hired her to do a 2nd website for another business I own.

Rose Hall

RH Business Ventures / Risk Management

In a word, perfect. I'm getting so many compliments already and its been up for one day! It really communicates my value, and in my communication style! I can't recommend Shannon highly enough! Her candor, efficiency, work product, diligence, and responsiveness were fantastically impressive. She literally read my mind on what I wanted. It’s perfect.

Lauren Dike

Harmonna / Wellness Coach

IT was phenomenal, Shannon was so responsive and helpful but also always was one step ahead of me. As someone who can be Type A and follow up a lot, I didn't have to follow up once. I felt like I could relax into it and she just 'got it'. Luminary Studio is the best and if you want to redesign your website knowing that the designer has SEO knowledge, branding knowledge and IT expertise, you should choose them!

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